Our mission has its roots in the Bible publishing industry, where our team was confronted with sobering research that revealed two divergent trend lines. Access to Bibles (especially in the West) is skyrocketing, but Bible engagement and Bible reading are in freefall. We have more Bibles than ever, yet there is a massive connection problem.
This revelation led to over two decades of research and experimentation to uncover the “missing ingredients” that make Bible reading such a struggle for so many. While many lament the decline of Bible literacy, few understand the root causes that lie beneath the problem.
In early 2016 we launched as a 501c3 nonprofit laser-focused on addressing the Bible disengagement epidemic. Ultimately, we help people become immersed in the Bible’s life-changing story so they can faithfully live the story in their lives today.